Project
As part of Deloitte's commitment to leading transformative Gen AI solutions, this project involved strategic leadership in design and research for Deloitte's Gen AI transformation. Focused on ethical, user-centered, and measurable outcomes, key contributions included:

Led Design and Research of Gen AI Tools internally and for clients: Oversaw the user research and design of a Gen AI tool designed to prioritize ethical considerations and user needs, ensuring alignment with Deloitte’s commitment to responsible AI practices.

Facilitated a Customer Panel for User-Driven Development: Conducted a customer panel that brought real user insights into the design process, allowing for a more user-led approach in development.

Implemented a Mobile-First Accessibility Strategy: Established a mobile-first approach to enhance firm-wide accessibility, enabling on-the-go usage and expanding Deloitte’s Gen AI capabilities across diverse environments.

Designed Metrics for Productivity and Adoption Tracking: Developed automated reporting metrics across the UK and NSE regions, providing real-time insights into productivity, tool adoption, and measurable impact.

Mentored Designers and Researchers: Guided designers and researchers through a digital fluency program, significantly enhancing Gen AI knowledge and skills across business units.

Supported Client Bids Through Insight into User Needs: Assisted client teams by identifying key user challenges within complex environments where multiple Gen AI solutions are deployed, contributing to the firm’s competitive positioning.

Project

In the midst of a major digital revamp for Racing Post, the project focused on redefining and validating user needs, objectives, and product features. With a lean research team navigating the challenges of lockdown and furlough periods, the product and design teams stayed informed through both quantitative and qualitative insights. Essential research tools were sourced, and a substantial user panel was developed, comprising both existing users and potential new audiences, allowing the team to explore innovative ideas and features. Additionally, the research team expanded by onboarding and mentoring a recent graduate, further strengthening Racing Post’s research capabilities.

Feedback

“I worked with Kevin at Racing Post / Spotlight Sports Group through a period of massive change, upheaval and opportunity. Kevin, as a researcher, is thorough, meticulous, curious, patient, insightful and enjoys sharing his valuable insights about the customer to everyone at all levels within a business; a good person to have around when trying to solve big, chunky user problems.”

Charmaine Wyland, Director of Experience Design
Spotlight Sports Group

Project
Partnering with Rare:Consulting and Galderma to deliver a learning and support platform. The discovery was made up of research culminating in personas and an MVP to design, test, learn and build.

Feedback
“Kevin is a real gem. He's been a brilliant collaborator for our business, helping us transform our product vision into a slick user-centric proposition. Kevin helps teams take stock of where they are going and is a great facilitator / director of product strategy.
Many of us will testify, his workshop management skills are some of the best! In the 6 months that we've worked together he has had an immeasurable impact on the design and UX of our own software, helping us lay the foundations for where we are going. I'm looking forward to working with Kevin again in the future.”

Ben Pask, Managing Director
Rare: Consulting

Project

The client wanted to launch a crypto currently digital platform managing an array of transactions. They wanted the app to exceed usability standards.

A cost effective way to deliver a world class app was first to established a panel from 100+ unengaged users to over 600 users and as a result creating a platform for comms, surveys and prototypes.

As part of the process of delivering the first version of the app by integrating insights, usability and accessibility by working closely with the product design team.

Feedback
“Kevin was a pleasure to work with and is exceptionally good at his job. His work ethic was second to none and he brought much needed customer focussed challenge and insight to our early stage start up. Kevin's technical skills as a researcher created the structure and discipline we needed as a strong foundation for understanding and drawing insights from customers. I hope to get the chance to work together in the future.”

Niall McConnell, CFO and Founder
Ziglu

Project
Developed and delivered strategic research initiatives—including event-based research, lab activities, a placement program, and digital accessibility efforts—to ensure solutions were insightful, ethical, and compliant with AA WCAG accessibility standards. This work was achieved through a collaborative approach across Reed Exhibitions and RELX, drawing on industry expertise, data, specialized software, and agile methodologies to drive impactful results.

Feedback
“Kevin and I worked together for over a year when he was a client at a previous role. Kevin is passionate about his work, and his academic background is a strength that comes through in his research briefs and conversations. I have always enjoyed working with him. Beyond work, he is a kind soul with a great sense of humour and you can never have too many around like him. I hope our paths cross again.”

Vasiliki Georgiou, Senior Researcher
Reed Exhibitions Contractor

Developed and directed a UX strategy that enhanced user engagement and recruitment, integrated accessibility training, and leveraged market research. Led collaboration with R&D leaders to produce impactful designs and streamline code development, aligning efforts with product owners across EMEA, LATAM, and AsiaPac.

Projects
Delivered targeted research and digital strategy solutions that drove measurable value and enhanced usability for clients including Natural Resources Wales, Royal Mail, the British Library, and UCAS. Key contributions included:

Ethnographic Research for Nokia Music Offering: Collaborated with a multinational team to conduct in-depth ethnographic research in Mexico, providing insights that directly informed Nokia's music service offerings, ensuring they met local needs and preferences.

User-Centered Design and Data-Driven Improvements: Leveraged data analysis and user-centered design practices to enhance product functionality and accessibility, ensuring alignment with each client’s strategic goals and industry standards.

Mentorship and Capacity Building: Mentored internal teams and client staff to strengthen capabilities, promote agile methodologies, and support ongoing improvements in digital product development and delivery.

This approach ensured impactful, user-focused outcomes that aligned with client objectives and fostered sustainable internal expertise.

Feedback
“Kevin's knowledge of UX, research and web design is second to none; this combined with his wider interests (e.g. web development/programming, psychology and the arts) start to indicate just what Kevin brings to a project and project team.

I have worked with Kevin on a few large scale strategic and design focussed projects where Kevin's dedication to his projects and thoroughness in his work has always impressed. On my projects Kevin has delivered results often beyond both mine and our customers expectations, delivering real value to the organisation and their users.”

Ben Larderner-Jackson, Project Manager
Nomensa

Project

The successful project supporting Epson began with an in-depth evaluation of funnel and analytics data, revealing key opportunities to enhance the user journey. By developing personas to represent user needs and preferences, the team gained valuable insights that guided strategic website improvements. This user-focused approach ultimately led to a more intuitive, engaging, and efficient online experience for Epson customers.

Feedback

“Kevin is a fun, intelligent and highly passionate UX professional. He’s refreshing to work with and is always willing to challenge convention from a basis of research and insight. With a real understanding of UX methodologies and a keen interest in design and innovation, he ‘s committed to creating exceptional digital products. I've really enjoyed working with him.”
Ranzie Anthony, CEO
Athlon

Project

This portfolio of work demonstrates a proven ability to support digital transformation for clients such as London Business School, Care Quality Commission, and British Legion. By delivering actionable insights that drive design strategy, this approach has consistently aligned user experiences with overarching business goals.
The London Business School project serves as a case study in the complete life cycle of digital design—from initial pitch to final implementation. With expertise in information architecture and creative strategy, the team has developed a strong track record in delivering commercially successful user experiences. Their extensive experience spans collaboration with top digital agencies and direct partnerships with industry leaders across diverse sectors, including mobile, hospitality, entertainment, pharmaceuticals, and services. By deeply understanding user needs and goals, the team ensures each design fosters engagement, supports strategic objectives, and delivers measurable success.

Feedback
“I am recommending Kevin because he is 100% dedicated to the user experience and this can be seen from his brilliant work from pitch to design. He has a very admirable working style both in terms of working individually and collaboratively. He is highly intelligent, meticulous, creative and passionate and personally he is thoughtful, hilarious and a delight to be around. He is a very likeable person and always plays to people’s strengths to extract the best quality work.”

Rebecca McKavanagh, UX Researcher
Reading Room