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“Yes he's highly intelligent, knowledgeable and thorough.
Yes he's hard working and totally committed to excellence...
but in addition to these great strengths there's a big bonus attribute: his wonderful shining personality. Highly personable and energising, this man will positively supercharge the spirit and culture of your team.”

Rob Howsam, Co-founder
Purpose & Independent Creative Consultant

“Kevin Spellman is amazingly insightful, has excellent visionary skills and extremely articulate. Kevin was tasked with providing branding direction but limited by us to some of our existing imagery. Kevin took what he was given and provided a completely refreshing spin on how we could use it, what messages it could portray and how to project these. He also gave us a view of utopia and suggestions on how we could achieve this over time. All of this and he has a wonderful warm personality too, an absolute pleasure to work with.”

Lindsay Barker, Managing Director
TDM Group

About

Dr. Kevin J. Spellman is an accomplished design researcher with expertise in advancing innovation and transformation through centralized research excellence. With a PhD in Design from Goldsmiths University of London, Dr. Spellman specializes in generative AI transformation, mixed-methods research, and delivering actionable insights to drive strategic growth and operational efficiency.

He has extensive experience in leadership roles, including his current position as Associate Director at Deloitte, where he develops generative AI solutions and conducts usability studies. His career spans key positions at organizations like Spotlight Sports Group, Reed Exhibitions, and Nomensa, where he has contributed to product design, customer insights, and UX strategies. A Fellow of the Royal Society of Arts and a certified mentor with the Market Research Society, Dr. Spellman combines a strong academic foundation with a proven track record in team building, agile methodologies, and delivering impactful research outcomes.